Yahoo Inc believes a lot of its good work has been overlooked by investors and the media so it's spending more than $100 million to get the word out to consumers directly.
The money is going toward the Internet company's most expensive marketing campaign since Stanford University graduate students Jerry Yang and David Filo started Yahoo's website 15 years ago. Yahoo provided a peek at the 15-month blitz last week in New York.
The ads will run on television, online and other media in the United States and nine other countries where Yahoo hopes to expand on a worldwide audience that is already approaching 600 million.
Despite its extensive reach, Yahoo's brand has been bruised in recent years as its profits sagged and many people turned to Internet search leader Google Inc. and relative newcomers like Facebook and Twitter - none of which have spend much money on self-promotion.
Yahoo's financial struggles were magnified last year when Yang and the rest of the Sunnyvale-based company's board spurned a $47.5 billion takeover offer from Microsoft Corp.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment