YouTube on Tuesday offered a way for creators of videos that "go viral" - that is, spread with the exponential speed and effect of a virus - to cash in on their success.
The Google-owned video-sharing site wsaid in a blog post that it was expanding its YouTube Partnership Programme to the creators of successful "one-off" videos.
The programme had previously focused on what YouTube described as "prolific users who regularly produce videos that reach a wide audience".
"Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it," said TouTube product manager Shenaz Zack.
YouTube said a user whose video was eligible would receive e-mail and an "Enable Revenue Sharing" message would appear next to the video.
"Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share," it said.
YouTube did not reveal a breakdown of the proposed revenues share. It said individual video partnerships would only be available in the United States for now, but that it hoped soon to extend the programme internationally.
Google bought YouTube in 2006 for US$1.65 billion (Bt56.31 billion), but the Internet search and advertising giant has not yet managed to turn a progit with the site despite its massive global popularity.
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