Google on Monday ramped up a campaign to convert businesses worldwide into users of e-mail, calendar, document and other software programs it offers online as services on the Internet.
"Gone Google" advertising was expanded to Britain, France, Canada, Japan, Australia, Singapore and other countries.
Ads are being displayed in places such as train stations and airports "to help companies, schools and organisations learn all about the benefits of going Google with our enterprise products".
Google has been enhancing and expanding online software services as a trend toward Internet-based cloud computing has gained momentum.
Companies hustling to survive the grim economic conditions have been attracted to cost savings that stem from renting software instead of buying, installing and maintaining it on their own machines.
US software giant Microsoft has responded to the trend with a "software plus services" model that combines its core pakcaged products with programs hosted online.
Google Apps programs hosted on the Internet giant's computers are used by more than two million businesses in more than 100 countries, according to a blog post by Vivian Leung and Tom Oliveri of the Google Enterprise Team.
"Each day, thousands of companies choose to 'go Google', that is, switch to Google Apps,' Leung and Oliveri said. "These companies no longer have to deal with the hassles of managing e-mail servers or rolling out software updates, and their employees now enjoy the convenience of shared documents and calendars, Gmail and more."
Konica Minolta, Rentokil Initial, and TOTO are among firms that have recently "gone Google", according to Leung and Oliveri.
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