Friday, October 30, 2009

Halloween scares up sales on eBay marketplace

       Halloween presents business opportunities for Thai sellers on eBay, the world's largest online marketplace and online shopping destination for holiday gifts.
       According to eBay, Thai sellers are taking advantage.
       Most of the products offered by Thai sellers are costumes for parties and events, such as vampire capes, thematic costumes and latex masks.
       Allis Ghim, the Southeast Asia director of eBay, said Halloween-related sales amounted to $4.3 million, or about 144 million baht, in September.
       She noted that buyers typically started shopping for Halloween items on eBay in early August, with the strongest buying activity in the middle of October.
       "Prior to festive celebrations like Halloween, we see spikes in sales of related products on eBay two weeks before the actual day," she said.
       eBay provides such potential for entrepreneurs by connecting to international markets such the US where festive periods such as Halloween and Christmas are highly celebrated events.
       The total September listings for eBay.com topped 450,000, with almost half finding a sale. The most popular words used by shoppers to search for items were Halloween, costume, witch,pumpkin, and black.
       Popular categories for Halloween items listed by eBay sellers are clothing,shoes, accessories, collectibles and crafts.On average, the price of Halloween items sold on eBay was $17.
       Interestingly, the most expensive item sold on eBay in the past month was a "complete Halloween haunted house",which went for $6,001.

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