Shopping.co.th, a two-year-old online market place run by Sanook.com and eBay, has added a "TRUST by Shopping.co.th" service to make buyers more confident and protect its merchants from fraud.
Veerawat Hongsitthiwong, a vice president at Sanook Online, said the service offered six applications for merchants and buyers, namely an enhanced payment system called PaySure by PaySbuy; Track & Trace from Thailand Post; Buyer & Seller Verification; Feedback Score; Buyer Protection Program, and Education Program.
He said the TRUST service was added to increase security and give its 2,000 online merchants and the 100,000 or so visitors it gets every day more confidence in purchasing via Shopping.co.th.
"The main benefit is that online transactions will become more secure because the TRUST option will verify buyers' identification number, which will protect our merchants from fraud," Veerawat said.
Consumers, too, will be protected from fraudulent merchants via the PaySure option.
"When buyers pay for products, the money will first be left within the PaySure system, which will pay the merchants only when the product has been delivered. This will make shoppers more confident," Veerawat explained.
Somwang Luangphiboonsri, general manager of PaySbuy, said PaySure now allows customers to use either their credit card or their PaySbuy eWallet, an online deposit account.
"Under this system, transaction fees will be a little higher, with Bt20 added on to 4.5 per cent of the total transaction value," Somwang said.
He said the TRUST service should also help double the total number of transactions from the current Bt15 million-Bt20 million per month to between Bt30 million and Bt40 million per month within the next 12 months.
"We have made these improvements to increase the confidence of online buyers and sellers, and hope this will encourage people to purchase expensive products online," Veerawat said.
In addition, customers will be able to track where their purchases are through the Track & Trace service provided Thailand Post.
The Feedback Score and Buyer Protection Programs were added to Shopping.co.th to ensure that customers are protected and remain happy while shopping at the site.
The Education Program, meanwhile, will teach merchants the tricks of remaining competitive.
At present, Shopping.co.th provides around 90,000 items, which are listed for 15 days at a time.
The top five best sellers are women's clothing, jewellery, Buddha statues, stamps and beauty products.
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