British independent television network Channel 4 last week announced a "pioneering" deal to broadcast its shows on YouTube after first being viewed on TV.
"YouTube and Channel 4 have signed a pioneering content deal that will make the broadcaster's original programmes available on demand, in full and freeof-charge via YouTube in the UK in the coming months," said a statement.
"The strategic partnership marks the first time a broadcaster anywhere in the world has made a comprehensive catchup schedule available on YouTube."
Neither group disclosed financial terms of the deal that would run for at least three years and be supported by advertising revenue.
"Channel 4 was the first broadcaster in the world to make all its commissioned content available online," said Channel 4 Chief Executive Andy Duncan.
"This is another important milestone for us and we're delighted to be combining the power of the '4' brand and the appeal of our content with YouTube's unrivalled reach and reputation online."
The number of views on the videosharing website has surpassed one billion a day, the co-founder of the site Chad Hurley said last week on the third anniversary of its acquisition by Google.
YouTube's director of partnerships Patrick Walker said the deal was in reaction to calls from the site's followers for it to broadcast full-length shows.
"This demonstrates our commitment to bringing an even greater range of content to YouTube," he added.
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